Product Manager - (Lifestyle Product)
Determines customers' needs and desires by specifying the research needed to obtain market information.
Assesses market competition by comparing the company's product to competitors' products.
Obtains product market share by working with the sales director to develop product sales strategies.
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with Engineering and Production Unit.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Provides source data for product line communications by defining product marketing communication objectives.
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributes to team effort by accomplishing related results as needed.
Knowledge of the products (Massage Chair/Foot Massager/Water Filter/Air Purifier)
Knowledge of Product management and product development
People management and customer research
Requirements analysis including pricing and planning
Sales planning and inventory control
Financial planning and strategy